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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
Grounded Research
Aug 20, 20242 min read
the Crusade against Data fraud continues...should consumers be concerned about UK Megafarms?
Should we as consumers be concerned about ‘megafarms’ as reported by the BBC? If the data was actually accurate…you might consider it. At...
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Grounded Research
Jul 12, 20244 min read
Tackling Data Fraud in Agricultural Market Research: A Call for Vigilance
Another week, another instance of survey fraud in farming...the irony is not lost on us that it comes the same week as my appearance on...
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Clare Otridge
Jul 12, 20245 min read
Why Re-Gen needs a Re-Brand
Why Regenerative Farming Needs a Rebrand
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Clare Otridge
Jul 3, 20246 min read
What the Schöff?
How did Schofell become a mega brand in agriculture?
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Grounded Research
May 13, 20242 min read
Farmer's Weekly's Transition Live
Last Thursday, Clare and I attended Farmer's Weekly's Transition Live Event at Park Farm in Cambridgeshire. The sun was beating down on...
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Clare Otridge
May 8, 20241 min read
Keynote Speaker at the BBC Rural Affairs Committee
It was a privilege to be the keynote speaker at the BBC in Bristol last week at the Rural Affairs Committee, to tell their rural team...
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Grounded Research
May 2, 20242 min read
Grounded Research conducts a poll of 1000 members of the British public to find out what they think of UK farming
We were delighted to be invited to support RABI this year on a number of research needs as they adopt a more strategic position to...
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Jan England
Apr 29, 20242 min read
Great Taste Awards 2024
I have had the privilege of being a Great Taste Judge again this year for the Guild of Fine Food. Apart from during Covid, I have been...
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Grounded Research
Apr 18, 20241 min read
Our lastest research: RABI reveals the public's awareness of the importance of British farmers and their mental health
Grounded Research Supports RABI on their mission to improve the worth and wellbeing of UK Farmers.
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Grounded Research
Apr 2, 20242 min read
IFE 2024!
Last Wednesday Marie, Jan, Clare and I attended the International Food Exhibition at the Excel Centre in London. For myself and Marie, it...
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Grounded Research
Mar 26, 20241 min read
Some things change, some things stay the same
When we started as England Marketing Ltd, telephone marketing and research looked very different. The last 30 years have seen us through...
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Grounded Research
Feb 23, 20244 min read
What can Marketing teach Market Research?
Aside from learning how to market it's value more in the marketing mix...there is a lot a lot for researchers to learn from those...
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Kara Webb
Feb 21, 20243 min read
Am I seeing things? The dangers of believing the Hallucinations in AI.
Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...
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Clare Otridge
Feb 21, 20242 min read
Top three mistakes when you do your own research and how to avoid them
Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...
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Grounded Research
Feb 21, 20244 min read
10 reasons to join Insight with Bite,our consumer panel
We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...
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