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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
Grounded Research Director Named Finalist in National Women in Agriculture Awards
We’re thrilled to share that our Director, Clare Otridge, has been named a finalist in the National Women in Agriculture Awards 2025 ,...
Grounded Research
Mar 312 min read
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Can You Afford to Lose 15% of Your Best Consumers?
If GLP-1 isn't getting you hot under the collar, then it is time to get a sight of your blind spots. The uncomfortable truth about GLP-1...
Grounded Research
Mar 282 min read
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Defra-nitely an interesting read...especially if you care about organic and British food!
We supported DEFRA with an extensive study on what consumers think about buying UK-produced and organic food to inform part of their...
Grounded Research
Mar 262 min read
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Food and Farming come to Manchester and Marie the French Foodie had her dreams come true.
Marie Charles, our agri research manager and French foodie got her prayers answered as the team headed to mancheter for a double act of...
Grounded Research
Mar 252 min read
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Furrowed Thinking: Why Homogeneity is Holding UK Agriculture Back
The UK agricultural sector has faced persistent challenges linked to its lack of diversity, particularly in leadership roles and...
Grounded Research
Mar 236 min read
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What you missed at IFE: Stronger Together: Why Supply Chain Security Starts with Relationships (And How to Make Them Stronger) - Clare Otridge
Our trip to IFE 2025 yesterday was eye-opening - there were fewer brands I recognised and many more that have come over from across the...
Grounded Research
Mar 184 min read
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What does rapid agricultural transition mean for food sustainability?
Sustainable food production is one of the biggest challenges facing our food system today, yet there remains a real gap in knowledge and...
Grounded Research
Mar 51 min read
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If farmers are being kept awake at night, can we be cheeky to suggest this as an insomniac antidote?
It was a pleasure to contribute to the UK Farm Assurance review project - a 9 month mammoth task, run by Promar International that...
Grounded Research
Mar 52 min read
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Farmers should just charge more...right?
The government’s latest advice to farmers? “Negotiate better prices with retailers.” It’s a neat soundbite, but it completely ignores the...
Grounded Research
Feb 134 min read
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What Keeps 500 Farmers Awake at Night?
As we approach the release of our full report in March, we’ve taken an early look at what’s keeping UK farmers awake at night. With over...
Grounded Research
Jan 314 min read
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“New Year, New Me?” Farmers Don’t Need Gyms – They Just Go to Work
Farmers don't need gyms Ah, January. The time of year when regular folk dust off their trainers, swear off biscuits, and pledge...
Grounded Research
Jan 303 min read
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LAMMA: Has the tyre kicking teenager grown up?
A big tractor from CNH For years, LAMMA has been the place to flex. The UK's biggest agricultural machinery show has always been a bit of...
Grounded Research
Jan 173 min read
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10 things from Oxford Farming Conference 2025 you need to know if you are a farmer, working in agriculture or making policies about agriculture.
Henry Dimbleby addresses the audience in the Thursday night OFC debate on number of grazing livestock. 1. The Government’s 25-Year...
Grounded Research
Jan 135 min read
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The art and the science of Market Research - Five mistakes you might be making when you are looking for opinions
Market research is a brilliant tool for figuring out what people need and how to give it to them. But here’s the thing—just because...
Grounded Research
Jan 43 min read
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Real life impacts of the last three months in agriculture for two very opposite members of our panel.
We spoke to two of our regular contributors to our agricultural research projects to ask them how they felt about the last three months....
Grounded Research
Dec 23, 20245 min read
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The Bovaer® controversy – do we really have something to be worried about?
When I first started hearing about Bovaer®, it resonated in the press with a feed supplement which could lead to human health issues and...
Grounded Research
Dec 17, 20243 min read
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Some farmers still have a sense of humour even if UK farming keeps them awake!
While reading some of the comments has been difficult for some of the team as many of us are close to agriculture and feel these issues...
Grounded Research
Dec 17, 20242 min read
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2025: New year resolutions or a new year revolution? Is 2025 the year of reckoning for food and farming?
Here’s a look at what we’ll likely see, what we might see if the stars align, and what we’d all love to see—broken down for consumers,...
Grounded Research
Dec 13, 20243 min read
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Labelling - what do they all mean?
Food labelling has long been a problem, the ability to recognise and identify food labels and understand what they mean is something we...
Grounded Research
Dec 10, 20246 min read
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Succession and female farmers
Clare and the kids on a tractor Our director Clare was invited by Deputy Editor Aby Kay to comment on some interesting results they had...
Grounded Research
Dec 10, 20241 min read
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