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Market Research For People Who Care.

For those wanting to make a difference in the things that matter for a sustainable future.

What we do

Good research isn't groundbreaking, exceptional research will break ground.

We aim to be the first research agency you think of when asking questions about a sustainable future in food, farming, the environment, heritage and sustainability.

Barley Fields

Bespoke Research

The toughest challenges, trickiest methodologies or most challenging briefs, we will get stuck in with any part of the research process you need support in - end to end or a piece in the bigger puzzle. 

Recruitment

We have the whole supply chain covered from farm to fork and everything it touches along the way. We excel at hard to reach audiences that you won't find anywhere else. 

Fieldwork

Clip boards at the ready or tablets in hand, whether you need boots on the ground to focus group facilitation, we have you covered as an extra pair of hands or running the show.

People First Research

Good research needs the right people to take part.


We couldn't find the kind of people we need for the kind of research we do. 


So we built our own communities of people who care about the things we care about. 

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1,200

UK Farmers

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750 

Supply Chain Professionals

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10,000 

Concious Consumers

Who we work with

We treat our clients as an extension of our team, and we want them to treat us as an extension of their business. 

Wild Path
'The team are passionate about consumer research, working very hard to deliver the very best, informative and robust research findings.'

Greenyard Frozen

'The report allowed us to make key decisions for our business strategy moving forward. The team were an extension to our internal marketing team. Access to a consumer panel that genuinely reflects our customer base was essential in providing robust research we could rely on.'

Mara Seaweed

The Team have been fantastic to work with…a very thorough project delivered in tight timescales giving us invaluable insight on our new product. '

Barfoots

It's not just our panelists and respondents that have views and opinions.

Find out what our team have been up to, new products we are trying, what they think of changes in the sector and where they have been. 

Super Health Food
Food Photographer
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